Pop Up shops are a familiar sight at this time of year … brands test the water using short term retail spaces in high traffic shopping areas and very good business it seems to be for brands who get the mix right. It’s a great way to trial a new location at minimal cost.
But ‘pop up venues’? And ‘pop up bedrooms’?
It seems we have a near insatiable desire for novelty and what could be more novel than a space available for a limited period only before it’s gone for good?
Venues have taken up the challenge to find new spaces by introducing temporary structures which offer inventive solutions for limited periods of time. Reasons for adding space can vary from capitalising on major events taking place nearby or simply making the most of our brief summer.
Whatever the reason, the pop up phenomenon has now spread to overnight accommodation. The concept of temporary accommodation isn’t entirely new, but the latest generation of self contained bedrooms is raising the game to a whole new level.
Sleep pods … as seen at Silverstone (amongst others) … provide on-site accommodation where previously there was none. Shipped in on the back of a lorry, units can be set up on uneven ground and some models can be stacked to make the most of limited space on site.
With top end versions coming complete with high quality insulation and en suite bathroom facilities, they can be configured to offer a really comfortable night’s sleep for business users, single travellers or even families.
The idea of bringing accommodation to an event has its appeal, although clearly there will be a whole new set of issues that need to be taken into consideration by event organisers.
So the moral of the story is … talk to the experts and we’ll make sure things go smoothly!